Hamilton Park will be on red alert after the racecourse announced it will celebrate Ginger Grouse Braveheart Night by giving free entry to redheads.
The Lanarkshire venue has teamed up with Ginger Grouse, a new and adventurous breed of alcoholic ginger beer, for the 2013 season to offer tasting sessions of the new brand at the recently-refurbished Bravehearts Bar across all ‘Super Six’ fixtures.
The partnership kicks off tomorrow (Friday) at Ginger Grouse Braveheart Night, which features musical entertainment from the world famous Red Hot Chilli Pipers not to mention some high quality racing.
To celebrate the sponsorship and in running with the Ginger theme, Hamilton Park is offering free entry to the first 100 red-haired racegoers arriving on the night.
Hamilton Park chief executive Vivien Kyles said: “We are thrilled to be working with Ginger Grouse this season, an exciting new brand which fits perfectly with the buzz of a night at the races.
“We wanted to do something quirky to mark the red hot theme of the night and offering free entry to the first 100 ginger-haired customers to arrive at the gates on Friday seemed the perfect way to do just that.
“We look forward to separating the Ginger Spices from the strawberry blondes by using our very own custom-made ginger scale at the gates on Friday night.
“We are offering a warm welcome and a free pass to genuine redheads, not like the ‘See You Jimmy’ hat brigade pictured at the course today, as part of what promises to be a bumper crowd for another unforgettable night of racing, music, fun and entertainment.”
Ginger Grouse launched by the makers of The Famous Grouse in Scotland last September is available in 275ml bottles as well as on draught.
Glen Gribbon, director of The Famous Grouse, said: “The Famous Grouse has been investing in Scottish sport for many years now, and the sponsorship of three of the races, including Ginger Grouse Braveheart Stakes, on the night at Hamilton Park is an exciting opportunity for our newest addition, Ginger Grouse – a brand new alcoholic ginger beer.
“With such a lively atmosphere, the races really encapsulate the brand’s spirit of adventure. We’re very much looking forward to working with Hamilton Park to add to the very special atmosphere of the races by supporting both pre and post race entertainment.”
The Red Hot Chilli Pipers will perform on the stage at the paddock lawn after the final race, while additional entertainment throughout the evening includes highland dancers and Hamilton Park’s mini highland games where punters can take part in games including ‘Toss the Caber’, ‘Wellie Throwing’ and ‘Weight over Bar’.
There are seven races on the night with gates open at 3.45pm and first race at 5.45pm.
Tickets are priced at £20 on the day, £18 if booked in advance through the website (discount at checkout), £10 for students or concessions and free for under-18s (under-16s must be accompanied by an adult).
Party packages are available for groups of 6 or more for £28 and include admission, a burger, a drink, £2 bet and a racecard.
To get your tickets visit the website or call 01698 283806.