Macho skip hire workers are showing their softer side - after taking delivery of PINK trucks at the launch of a charity drive.
Motherwell’s New Town Waste Solutions has been a supporter of many good causes over the years and the latest project looks to be the most ambitious yet.
The company is aiming to raise £50,000 for Think Pink, a charity based at Glasgow University which funds research into breast cancer.
New Town employees, families and friends kicked off their efforts with a bucket collection at Fir Park on Saturday. They hope to do another one there before Christmas.
Other events planned include a golf day, a Tinto Hill climb and a ladies’ day, while the proceeds of New Town’s annual sportsman dinner will go to the fund too.
New Town director Martin McLinden admitted he had his doubts about ordering two brand new trucks in pink.
He said: “I thought the colour might be off putting for our guys and they would have a problem driving big pink vehicles.
“However, like most people, they have been touched by cancer in some way and are more than willing to get involved.
“Apart from our fundraising, we’ll send the trucks to other Think Pink events where they’ll be a focal point.
“It’s a charity we’re delighted to back. Glasgow University absorbs its administration costs which means all the money raised goes to research.”
New Town has raised £80,000 for various charities over the last seven years with the latest to benefit being the Handicapped Children’s Pilgrimage Trust.
More on this story in the Motherwell Times, on sale now.