LAWYERS have defended themselves against claims that their marketing tactics are ‘cheapening’ the legal profession.
Scullion and Company says it is ‘dynamic, forward-thinking and approachable’, and insists staff had every right to sport Motherwell FC colours while handing out leaflets - even though the firm is a long-standing backer of Hamilton Accies.
Rival firms criticised Scullion after staff joined in a pre-Scottish Cup final fun day in Brandon Parade to promote its new office in Motherwell.
One woman was said to have been horrified at being handed a leaflet, thinking it was football-related only to find it was suggesting she might be in need of a criminal lawyer.
One lawyer said: “This stunt with Motherwell tops and flyers is an example of them cheapening and demeaning the profession.”
Another said: “Handing out flyers in the town centre smacks of someone trying to promote a Chinese restaurant, not a law firm.”
Hamilton-based Scullion admits its methods are unconventional - it is currently asking Facebook followers for views on a plan to offer clients ‘hoodies’ and baseball caps emblazoned with the Scullion name rather than the usual business cards.
Marketing head Diana Scullion said: “We want to pull down the traditional barriers associated with law firms for we are dynamic, forward-thinking and approachable.
“We are not afraid to get out on the streets and listen to people. At the height of the recession we are growing and we continue to reach out and engage with the community at all levels.”
Ms Scullion said the firm was invited to the Brandon Parade event by the precinct manager and given permission to hand out flyers.
She added: “We are a large firm and not tied to any one football team. My cousin Stevie Woods used to be the Motherwell goalkeeper and we used to watch him play regularly.
“I was at the Scottish Cup semi-final and members of staff went to support Motherwell in the final.
“I am a proud Lanarkshire girl and our family connections to Motherwell go way back - my grandfather worked at Ravenscraig as did my uncle who still lives in Motherwell.
“I believe our service and commitment to the community of Lanarkshire sets us apart from other firms.”