Over 100 people have completed the BeLanarkshire tourism training programme on the value of leisure and business in Lanarkshire.
The programme was launched in May this year by VisitLanarkshire and the Lanarkshire Area Tourism Partnership and, in the first six months, the free scheme has attracted 100 people from organisations from all over the county.
The programme is designed to educate participants on the value of the leisure and business tourism sector, ensuring that visitors to the area receive the highest quality standard of service.
Both North Lanarkshire and South Lanarkshire Councils, along with VisitScotland, are among those who signed up to undergo the training.
Holiday Inn Express in Hamilton, are on track to be the first organisation to have all their staff complete the programme, with more than 80 per cent already fully trained.
Hotel general manager Matt Calpin, who is also chairman of the Lanarkshire Area Tourism Partnership, is naturally pleased that his hotel staff are leading the way in this new strategy.
He explained: “BeLanarkshire was designed to create tourism ambassadors right across our region and to make sure that every visitor to Lanarkshire enjoys the best possible experience.
“We have been delighted with the uptake of the programme so far, I would encourage everyone in this industry to sign up.”
Encouraging uptake of BeLanarkshire is a key part of VisitLanarkshire’s longer term strategy to grow its tourism sector which currently contributes around £337 million to the local economy.
A key part of this will be a particular focus on visitors coming to the area for business and other events, emphasising the organisation’s support of the leading promotional campaign for the UK events industry “Britain for Events”.
VisitLanarkshire also attended the Scottish Tourism Association’s annual conference at the beginning of this month when there was the launch of a new Business Tourism for Scotland group which offers a key guide to help move this strategy forward.