The newly formed Lanarkshire Tourism Association (LTA) has held its inaugural meeting bringing together some of the county’s top hotels and visitor attractions.
It was founded following an amalgamation of the former Lanarkshire Visitor Attractions and Lanarkshire Accommodation associations in the hope members will benefit from increased information sharing, allowing everyone to work together to promote the region and increase revenue.
VisitScotland chairman Dr Mike Cantlay was invited to speak at the first meeting in Shawlands Park Hotel, Larkhall.
He emphasised the importance of dedicated regional organisations, such as LTA, which support Scottish tourism with a strong base of visitor attractions and accommodation providers.
LTA chairman Mark Calpin said: “Lanarkshire has so much to offer as a tourism destination, and the new association can only be good news for the area.
“The sheer quality of the combined tourism product provided by our members gives us a great base on which to build, and we hope many more tourism businesses will recognise the benefits and join our ranks.
“Only by remaining committed to enhancing the visitor experience will we succeed in attracting more people to the region and continue to benefit from an ever more significant contribution to the local economy.”
For more information on the Lanarkshire Tourism Association visit www.visitlanarkshire.com/members.